A Proven Method For Busy Professionals Who Want To Pack On Muscle And Get A Defined Body

Get the expert help you need to get through your 40s in the best shape of your life.

Does Any Of The Following Sound Familiar?

  • You have stubborn fat hiding your definition especially around the abs and chest... Or you are struggling to lose weight and get rid of that beer belly.
  • You are successful in every other area of your life, but lack in confidence about the way you look.
  • You have started other programs full of motivation, only to end up confused by so much information and frustrated for giving up feeling like a failure.
  • You feel paralyzed by a lack of confidence in what will work and what will fail.
  • You feel jealous of other guys same age as you, getting all the attention and compliments about how good they look.
  • You don’t have time for long workouts or complicated diets and meal plans.
  • You struggle to see significant changes to your muscles when you train.
  • You struggle to stay consistently motivated, as you don't see the results coming.
  • You want to have the energy to keep up with your kids, and not feel as you have let them down.
  • You want to look good for your partner, as you've noticed she doesn't look at you the same way she used to... Or if you are single, you don't have the body confidence to start dating again.

If Any Of The Above Sound Like You,

I Want You To Know You Are In The Right Place!

Figuring out the diet, choosing foods, crunching the numbers, knowing exactly how to train, adding in cardio AND mastering their mindset?


It’s all here – set out in clear, honest detail so you can 

achieve your own transformation.


PLUS! 7 bonus attachments and comprehensive video library to help with every detail of your own “prep diet” – no coach needed!

Summer Shape

A Proven Method For Busy Professionals Who Want To Pack On Muscle And Get A Defined Body

Get the expert help you need to get through your 40s in the best shape of your life.

Does Any Of The Following Sound Familiar?

  • You have stubborn fat hiding your definition especially around the abs and chest... Or you are struggling to lose weight and get rid of that beer belly.


  • You are successful in every other area of your life, but lack in confidence about the way you look.


  • You have started other programs full of motivation, only to end up confused by so much information and frustrated for giving up feeling like a failure.


  • You feel paralysed by a lack of confidence in what will work and what will fail.


  • You feel jealous of other guys same age as you, getting all the attention and compliments about how good they look.


  • You don’t have time for long workouts or complicated diets and meal plans.


  • You struggle to see significant changes to your muscles when you train.


  • You struggle to stay consistently motivated, as you don't see the results coming.


  • You want to have the energy to keep up with your kids, and not feel as you have let them down.


  • You want to look good for your partner, as you've noticed she doesn't look at you the same way she used to... Or if you are single, you don't have the body confidence to start dating again.

If Any Of The Above Sound Like You,

I Want You To Know You Are In The Right Place!

My U.P. System Helps Busy Professionals Just Like You To Get In Shape Using "Secrets" Long Known By Professional Athletes

Hi, I’m Francisco Rocha, life coach, gym owner, and IFBB Elite Men’s Physique Athlete. Before retiring in 2020, I had won 19 titles (national and international) including the British Championship 2019, and three National Championships, and today you can have access to everything I know.

Francisco Rocha Personal Trainer
Francisco Rocha Personal Trainer

Francisco Rocha

3x Mens Physique National Champion

The methodology I use in this program has helped 100s of other busy professionals to get in fantastic shape every year. A few clients even decided to take things further doing their first ever photoshoots, and even bodybuilding competition for the first time in their lives.

Whether you have a lot of weight to lose or a bit of stubborn body fat that refuses to go away... if you tried different programs that have let you down - this program is for you.

Before I ever dreamt about getting involved in the fitness industry, I had a 9-5 office job as Financial Manager for 12 years. I can relate to the stress, lack of time for exercises and eating whatever is available.

After preparing for my first bodybuilding competiton, I wondered why all the techniques I learnt were kept "secret" from everyday guys who just want to look and feel better.

When I stopped competing in 2018, I didn’t want to stop without passing on all my knowledge. I figured a program like this was the best way to offer you my decades of experience: I've created a step by step system using techniques only known by professional bodybuilders to get anyone in shape. The best part is you don't need to train or eat as extreme as bodybuilders do.

A bit of my own journey (Sound On):

As Seen In:

Break Free From What Is Holding You Back

Achieve Your Own Transformation

Why Is This Happening To You?

The internet and social media are flooded with diet and fat loss information – much of it outdated or downright wrong. Even listening to guys in the gym can leave you feeling confused and overwhelmed.


The truth is – you want to lose weight, get in shape with some definition. You're dedicated in each other area of your life, but maybe you don’t know where to start. Or perhaps you do great for a few weeks, and fall off the wagon when the diet starts to bite.


Most people we work with are tired and burnt out. Tired of researching what works and what doesn’t, tired of struggling to see changes and burnt out from a lack of results and the constant struggle to get started and get in shape.


A lot of our clients have tried it all before and have little to show for it. The stress and pressure of life make it hard to find time, stay motivated and build the positive habits needed for success long term.

How We Can Help You

Our reputation is built on the results our clients achieve and our system is geared to eliminate failure.


We know that without a base of optimal sleep, suppressed stress, powerful hormone function and the right mindset there will be no change, or any change seen will not be permanent.


When we're caught up in the rat race of life working to breaking point, eating or drinking to fill the void, or frustrated we have let ourselves end up like this it’s hard to see clearly.


We lose direction when we can’t see change, feel change or reach our goals. We feel we are letting ourselves down. We struggle with our kids or partner due to inactivity, agitation or laziness because our lifestyle saps it out of us.


Our system will build the foundation for a life of results, motivation, focus... So you can become the strong , confident man you want to be.

Our 6 Steps

Coaching

Get a custom plan which focuses on you, your goals, lifestyle, availability and ability.

Support

To help guide, support and motivate you through your journey, so you never feel lost or confused.

Training

Easy to follow and concise training. Learn exactly what to lift, when to lift and how much to lift, for maximum gain in minimum time.

Sleep

Scientists have discovered that sleep deprivation makes it harder to build muscle and increases fat gain. I will show you to hack your body into deeper restful sleep, so you can maximise your gains.

Nutrition

Done for you meal plans, which are delicious and flexible. And meals that can be enjoyed with your family and don't require spending hours in the kitchen.

Stress

Stress is responsible for releasing hormones that canibalise your muscles and increase fat storage. We will help you manage this as part of the programme.

The Ultimate Physique is a practical resource, mindset overhaul, and how-to guide. It’s factual information, coaching guidance, and education all rolled into one program – so you'll never need another diet or exercise plan again.

We have helped hundreds of busy men around the world redesign their bodies, building muscle and getting rid of body fat, increasing their confidence and self esteem - which is reflected not only at home with their partners, but in all other aspects of their life too (specially at work).


We also helped guys get rid of their beer belly they had since their 20s. Because the truth is, the "dad bod" is not as popular with women as the media tell you it is... not to mention it's unhealthy!


Most importantly, our members have learned how to achieve progress for the rest of their lives, while managing previous injuries, eating foods they love and not restricting their social lives.

That's What You Get

– You will have your very own transformation coach who keep you accountable, support you through tough weeks and will be there 100% of the time to keep you motivated and support you.


– A fully custom training program designed exactly for your needs, goals and ability. Get amazing progress without spending hours in the gym every day.


– A VIP private online group of men all wanting to improve their body composition and suffering from the same challenges and struggles as you, where you can find support, share what you are going through and learn from others.


– A complete nutrition program catering for those lacking time for cooking and removing all the guess work.

Amazing results from the very first week to the very last and beyond. Together we are stronger and we will beat the statistics of the 96% of people who fail to reach their goals.

Break Free From What Is Holding You Back

Achieve Your Own Transformation

Why Is This Happening To You?

The internet and social media are flooded with diet and fat loss information – much of it outdated or downright wrong. Even listening to guys in the gym can leave you feeling confused and overwhelmed.


The truth is – you want to lose weight, get in shape with some definition. You're dedicated in each other area of your life, but maybe you don’t know where to start. Or perhaps you do great for a few weeks, and fall off the wagon when the diet starts to bite.


Most people we work with are tired and burnt out. Tired of researching what works and what doesn’t, tired of struggling to see changes and burnt out from a lack of results and the constant struggle to get started and get in shape.


A lot of our clients have tried it all before and have little to show for it. The stress and pressure of life make it hard to find time, stay motivated and build the positive habits needed for success long term.

How We Can Help You

Our reputation is built on the results our clients achieve and our system is geared to eliminate failure.


We know that without a base of optimal sleep, suppressed stress, powerful hormone function and the right mindset there will be no change, or any change seen will not be permanent.


When we're caught up in the rat race of life working to breaking point, eating or drinking to fill the void, or frustrated we have let ourselves end up like this it’s hard to see clearly.


We lose direction when we can’t see change, feel change or reach our goals. We feel we are letting ourselves down. We struggle with our kids or partner due to inactivity, agitation or laziness because our lifestyle saps it out of us.


Our system will build the foundation for a life of results, motivation, focus... So you can become the strong , confident man you want to be.

Our 6 Steps

Coaching

Get a custom plan which focuses on you, your goals, lifestyle, availability and ability.

Support

To help guide, support and motivate you through your journey, so you never feel lost or confused.

Training

Easy to follow and concise training. Learn exactly what to lift, when to lift and how much to lift, for maximum gain in minimum time.

Sleep

Scientists have discovered that sleep deprivation makes it harder to build muscle and increases fat gain. I will show you to hack your body into deeper restful sleep, so you can maximise your gains.

Nutrition

Done for you meal plans, which are delicious and flexible. And meals that can be enjoyed with your family and don't require spending hours in the kitchen.

Stress

Stress is responsible for releasing hormones that canibalise your muscles and increase fat storage. We will help you manage this as part of the programme.

The Ultimate Physique is a practical resource, mindset overhaul, and how-to guide. It’s factual information, coaching guidance, and education all rolled into one program – so you'll never need another diet or exercise plan again.

We have helped hundreds of busy men around the world redesign their bodies, building muscle and getting rid of body fat, increasing their confidence and self esteem - which is reflected not only at home with their partners, but in all other aspects of their life too (specially at work).


We also helped guys get rid of their beer belly they had since their 20s. Because the truth is, the "dad bod" is not as popular with women as the media tell you it is... not to mention it's unhealthy!


Most importantly, our members have learned how to achieve progress for the rest of their lives, while managing previous injuries, eating foods they love and not restricting their social lives.

That's What You Get

– You will have your very own transformation coach who keep you accountable, support you through tough weeks and will be there 100% of the time to keep you motivated and support you.


– A fully custom training program designed exactly for your needs, goals and ability. Get amazing progress without spending hours in the gym every day.


– A VIP private online group of men all wanting to improve their body composition and suffering from the same challenges and struggles as you, where you can find support, share what you are going through and learn from others.


– A complete nutrition program catering for those lacking time for cooking and removing all the guess work.

Amazing results from the very first week to the very last and beyond. Together we are stronger and we will beat the statistics of the 96% of people who fail to reach their goals.

Money Back Guarantee

I am so confident the results of the program will get you in best-ever shape, I am offering a full money-back guarantee. If you followed the advice and plans, and don’t feel you have made a body transformation, I will refund the full cost of the program.

What Our Members Are Saying...

"He believed in you even when you didn’t believe in yourself..."

"Was introduced to Francisco in 2013 whilst working at the same gym. He took me under his wing and opened my eyes to the world of bodybuilding. Always had time for me no matter how busy he was. When training with him he was fully focused and enthusiastic on my progress. He believed in you even when you didn’t believe in yourself and that’s rare to find within this industry. Can’t rate Francisco enough."

"You made me happy and changed my life!"

"Francisco is an absolute gem. He is the best coach I could have ever asked for. His knowledge is unbelievable and always put your situation in count and work your diet and training plan around it He made sure I ve doing the best plan even with all my food intolarence and travels. I couldn't have had a better person to help me achieve my fitness goals. I can only recommend him. It doesn't matter if you would like to compete or just get into a better shape, no question he is the one who you should contact! Thank you Francisco for all your help! You made me happy and changed my life!" - Georgina Kiss

What Our Members Are Saying...

"He believed in you even when you didn’t believe in yourself..."

"Was introduced to Francisco in 2013 whilst working at the same gym. He took me under his wing and opened my eyes to the world of bodybuilding. Always had time for me no matter how busy he was. When training with him he was fully focused and enthusiastic on my progress. He believed in you even when you didn’t believe in yourself and that’s rare to find within this industry. Can’t rate Francisco enough."

"You made me happy and changed my life!"

"Francisco is an absolute gem. He is the best coach I could have ever asked for. His knowledge is unbelievable and always put your situation in count and work your diet and training plan around it He made sure I ve doing the best plan even with all my food intolarence and travels. I couldn't have had a better person to help me achieve my fitness goals. I can only recommend him. It doesn't matter if you would like to compete or just get into a better shape, no question he is the one who you should contact! Thank you Francisco for all your help! You made me happy and changed my life!" - Georgina Kiss

FAQs

I think I’ve got a lot of bodyfat to lose

Your start point will have an impact on how lean you get on this program, but that should not be any problem. I can absolutely assure you that you will make astounding progress from where you are now.


I’ve tried getting lean before, it never works

There are a number of reasons for this. It could be the advice you were given, the support you had, or your own mindset. My advice is clear, simple, and has been proven time and time again. I also help you about how to get your mindset in order.


Is this a set plan or a guide?

Both! I guide you through the fundamental principles of a body transformation, explaining why each element is important. So not only you will get your own plan to follow, but you will also understand the concepts that will take for life.


What happens if I don’t know all the exercises you suggest?

You get my access to my comprehensive video exercise library as part of the plan. These act as a coaching resource to help you perform every exercise on the program with proper technique and form.


What exactly can I expect if I follow this plan?

To get leaner than ever before! Depending on your start point, you can expect to get in the kind of shape you see on men’s fitness magazines. Lean, muscular, balanced, confident. Plus – you’ll have all the knowledge and education.


I’ve been training for decades, can this tell me anything new?

Yes, I believe so. Don’t forget, everything in this program is my expertise from decades of coaching, competing, and overseeing other athlete's preparations too. If you’re a serious gym guy, I can imagine the level of knowledge and experience you’ve got. Treat this program as the extra push you need to get seriously lean.


I haven’t been training very long, is this too advanced for me?

The program is personalised. Your starting point will be suitable to your level of experience and to fit in with your lifestyle.


I travel a lot, dieting is hard for me

The advice, resources, and encouragement in this book will make it easier. We have plenty of guys who travel a lot and manage to be in incredible shape. You CAN do it – and this book tells you how.


Do you offer coaching support as well?

Yes, I do. I will be personally leading the coaching program with you, from beginning to end.


FAQs

I think I’ve got a lot of bodyfat to lose

Your start point will have an impact on how lean you get on this program, but that should not be any problem. I can absolutely assure you that you will make astounding progress from where you are now.


I’ve tried getting lean before, it never works

There are a number of reasons for this. It could be the advice you were given, the support you had, or your own mindset. My advice is clear, simple, and has been proven time and time again. I also help you about how to get your mindset in order.


Is this a set plan or a guide?

Both! I guide you through the fundamental principles of a body transformation, explaining why each element is important. So not only you will get your own plan to follow, but you will also understand the concepts that will take for life.


What happens if I don’t know all the exercises you suggest?

You get my access to my comprehensive video exercise library as part of the plan. These act as a coaching resource to help you perform every exercise on the program with proper technique and form.


What exactly can I expect if I follow this plan?

To get leaner than ever before! Depending on your start point, you can expect to get in the kind of shape you see on men’s fitness magazines. Lean, muscular, balanced, confident. Plus – you’ll have all the knowledge and education.


I’ve been training for decades, can this tell me anything new?

Yes, I believe so. Don’t forget, everything in this program is my expertise from decades of coaching, competing, and overseeing other athlete's preparations too. If you’re a serious gym guy, I can imagine the level of knowledge and experience you’ve got. Treat this program as the extra push you need to get seriously lean.


I haven’t been training very long, is this too advanced for me?

The program is personalised. Your starting point will be suitable to your level of experience and to fit in with your lifestyle.


I travel a lot, dieting is hard for me

The advice, resources, and encouragement in this book will make it easier. We have plenty of guys who travel a lot and manage to be in incredible shape. You CAN do it – and this book tells you how.


Do you offer coaching support as well?

Yes, I do. I will be personally leading the coaching program with you, from beginning to end.


BOOK HERE YOUR FREE CONSULTATION CALL

In Case You Missed Something...

What is it you do again?

We teach people with busy lifestyles how to lose weight and keep it off, completely transforming their bodies, improving their confidence and self-esteem through the process, and we do this using our Method, which has 3 core principles.


We know that a successful program must be 1. Effective, 2. Enjoyable and 3. provide you with loads of Support.


We help you create a healthy and sustainable lifestyle. You’ll lose weight, but more importantly, learn how to keep it off for the rest of your life.

What exactly do you help people with?


  • Help with a personalized nutrition
  • We give you personalized workouts
  • ​Help your mindset
  • ​Help with your accountability
  • Help with a personalized cardio routine
  • Help with your habits
  • Weekly group calls
  • Access to our members only Health & Fitness App

Who does this work for?

  • Men who are struggling to get rid of that last bit of fat
  • Men who have a lot of weight to lose, at the beggining at their journey
  • Busy professionals who don't have much free time
  • Men with high blood pressure and high colesterol
  • Men looking into build muscle and shed body fat

What are the benefits?

Big Benefits, The Outer Evolution:

  • Losing weight
  • Regaining Health
  • Getting lean and more muscular
  • Having more energy

More Subtle Benefits, The Inner Healing:

  • Being confident about the way you look
  • Fit into your favorite clothes (you know the ones in the back of the closet) that hadn't been worn for years
  • Feel more comfortable and confident in social situations
  • The increased discipline in their workout often generates greater discipline in other areas, such as finance and personal commitments
  • Feel more confident in reaching out and making new connections, both business and personal
  • Feel more intimate - private relationships improve (one wife told us her husband looks better now at 46 than he did when they's met, when he was 29!)
  • Feel the freedom you hadn't felt in years - to go to places and do things you no longer thought possible
  • Feel the motivation needed to change other things about yourself that you had lacked confidence to attempt before.

WHAT WOULD YOU CHANGE IF YOU COULD?

As you can see from our testimonials, what we teach flat out works. That isn’t hype or fluff, it works and it has been proven to work by our clients.


It doesn’t matter what you have gone through or how much failure or little success you’ve had in the past. We have worked with clients of all types from all kinds of different situations.


While nothing in life is guaranteed, we would love the honor to help you achieve your goals. We look forward to working with you!

Let's get started! Book your BREAKTHROUGH session today!

In Case You Missed Something...

What is it you do again?

We teach people with busy lifestyles how to lose weight and keep it off, completely transforming their bodies, improving their confidence and self-esteem through the process, and we do this using our Method, which has 3 core principles.


We know that a successful program must be 1. Effective, 2. Enjoyable and 3. provide you with loads of Support.


We help you create a healthy and sustainable lifestyle. You’ll lose weight, but more importantly, learn how to keep it off for the rest of your life.

What exactly do you help people with?

  • Help witha personalisezed nutrition
  • We give you personalised workouts
  • Help with your mindest
  • Help with your accountablity
  • Help with a personalised cardio routine
  • Help with your habits
  • Weekly group calls
  • Access to our members only Health and Fitness App

Who does this work for?

  • Men who are struggling to get rid of that last bit of fat
  • Men who have a lot of weight to lose, at the beggining at their journey
  • Busy professionals who don't have much free time
  • Men with high blood pressure and high colesterol
  • Men looking into build muscle and shed body fat

What are the benefits?

Big Benefits, The Outer Evolution:

  • Losing weight
  • Regaining Health
  • Getting lean and more muscular
  • Having more energy

More Subtle Benefits, The Inner Healing:

  • Being confident about the way you look


  • Fit into your favorite clothes (you know the ones in the back of the closet) that hadn't been worn for years


  • Feel more comfortable and confident in social situations


  • The increased discipline in their workout often generates greater discipline in other areas, such as finance and personal commitments


  • Feel more confident in reaching out and making new connections, both business and personal


  • Feel more intimate - private relationships improve (one wife told us her husband looks better now at 46 than he did when they's met, when he was 29!)


  • Feel the freedom you hadn't felt in years - to go to places and do things you no longer thought possible


  • Feel the motivation needed to change other things about yourself that you had lacked confidence to attempt before.

WHAT WOULD YOU CHANGE IF YOU COULD?

As you can see from our testimonials, what we teach flat out works. That isn’t hype or fluff, it works and it has been proven to work by our clients.


It doesn’t matter what you have gone through or how much failure or little success you’ve had in the past. We have worked with clients of all types from all kinds of different situations.


While nothing in life is guaranteed, we would love the honor to help you achieve your goals. We look forward to working with you!

Let's get started! Book your BREAKTHROUGH session today!

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